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Week 3: Digital Images

Activity: Design a Flyer, Brochure, or Announcement

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This week's module presented the various types of digital images and editing tools you can use to create logos and edit images. For this week's activity, you are a graphic designer tasked by a client to create a new logo and flyer / brochure / announcement for them.  You get to decide the scenario for this assignment; determine who is your client and the type of document you wish to create for them. Your client could be an educator, a business, university, or other organization / person which is up to you.  Your weekly submission needs to include:

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  • Logo designed by you

  • Edited image by you (please be sure to use a Creative Commons license you have permission to edit;  additionally, push yourself beyond only changing the image size or cropping an image)

  • Text and effective application of visual design principles (review from week 2)

  • Creative Commons license level of your choice

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Submit your digital image flyer / brochure and the scenario you created the document for along with your ideas for meeting visual design and your filled out digital checklist to the Week 3 Discussion forum.  Continually update (if needed) your checklist based on new ideas. 

Tango Therapy, www.FightPDwithTango.com


This flyer is for a fictional American company called Tango Therapy, whose mission is to teach Argentine Tango to those living with Parkinson’s Disease as a way to help slow down the disease as well as increase mindfulness while fostering connections with other people.


Things that I am more conscientious of doing now than before: 

  • Adding alt-text descriptions to images.  I now appreciate that:

    • MS Publisher’s “Save as PDF” option keeps the image alt-text descriptions 

    • Adobe Acrobat 8 has an Accessibility checker (Advanced â–º Accessibility)

  • Checking that when my material is printed, it looks clear whether it’s printed in color or monochrome
     

Software used:

  • MS Publisher (part of Office 365): flyer design, logo editing

  • Godaddy.com: to check availability of fictional URL

  • Fakenumber.org: to check availability of fictional phone number

  • www.freelogoservices.com: for original logo


Edited logo:

When I was looking at www.freelogos.com for logo ideas, I noticed a logo with stylized eighth notes which reminded me of legs and feet. Since Parkinson's Disease often involves a freezing of the gait, I thought it was a fitting image to use. I  recreated the logo using MS Publisher, changing the notes so they look like wingtips, which is a popular design for tango shoes. 

 

I wanted the logo to clearly make the connection between tango and music, but was not sure that just the logo was clear enough.  So on the flyer, I added three gray lines behind the logo to try and "nudge" the brain into recognizing musical notation.

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References:
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